AmrDarawsheh.
I design high-converting digital products across SaaS, web, and mobile. Six years turning research and business goals into interfaces people actually finish using.
SeniorUX·UIDesignerwith6+yearsshippingresearch-drivenproductsacrossSaaS,webandmobile.Ileadend-to-enddesign—fromdiscoveryandjourneymappingtoscalabledesignsystemsandconversion-tunedinterfaces.Iworkclosetoengineering,mentorjuniors,andpairbusinessoutcomeswithusable,accessiblecraft.
Measured impact.
Outcomes — not deliverables. Pulled from six years of live product analytics.
All the work.
Three deep-dive PDFs — process, decisions, design system snapshots and outcomes. Open them in a new tab.
BlueRay HR.
Bilingual iOS HR companion. Clock-in, leave requests and short-leaves at a glance.
English For All.
An integrated platform for high-school students to strengthen English — students, parents and schools in one loop.
Stanford Healthcare.
One connected experience for patients in Jordan — doctor discovery, in-app pharmacy and 24/7 tele-consult.
Tazweed.
Salon-grade beauty supplies in a fast, browsable, bilingual marketplace. Keratin, colour, tools and care.
Jordan Motorsport.
The Jordan Motor Sports federation online — live events, championships, wall of fame, results and partners.
BlueRay HR.
Five screens. Discovery → design system → ship. Built bilingual for SMB teams across MENA.
Three-step form. Optional notes reduced abandonment by 22%.
Calm-onboarding entry point. Brand recognition under 1.2s.
Bilingual flow (AR / EN) with persistent session and remember-me.
Bento layout — clock-in, balances, paternity, short-leaves at a glance.
Date-anchored log with in/out states. RTL-first hierarchy.
Smart Healthcare.
Tele-consult, doctor discovery, in-app pharmacy and home-care booking — one connected experience for patients across Jordan.
Pill, paediatrics, mental health, home care. Iconography tuned for fast scanning.
Branded splash with progress indicator. Localised AR/EN identity for Stanford Healthcare.
Mixed-media hero, search-first IA. Services and doctors visible above the fold.
Trust-led layout: ratings, experience, hours, fee, clinic photos before the CTA.
In-app store: categorised search, most-ordered tray, quick-add to basket.
Tazweed.
A B2C marketplace for salon-grade beauty supplies — keratin, colour, tools and care. Built for fast browsing and confident re-ordering.
Two-column PLP with discount tags, wishlist, in-stock state and one-tap add to cart.
Navy + gold brand entry. Confident identity, sub-second handoff to the home shelf.
Featured promo above, browsable category grid below. Salon-supplied B2C marketplace, RTL-first.
Jordan Motorsport.
The Jordan Motor Sports federation online — live events, championships, wall of fame, results and partners. Built for speed and emotion.
Hero rally-cinematic with live event countdown, latest news ribbon and wall-of-fame carousel.
Narrative-led editorial layout pairing tourism storytelling with motorsport heritage.
Two-column comparison cards mapping mission, vision and objectives to action photography.
A long game.
Senior UX·UI Designer
- Led end-to-end design for 50+ web and mobile products across e-commerce, corporate and SaaS.
- Improved conversion rates by 20–35% and reduced bounce by up to 25% through research-driven flows.
- Built scalable cross-product design systems and accelerated delivery cycles.
- Mentored junior designers and presented insights to product, engineering and stakeholders.
Diploma · Graphic Design
- Foundation in typography, composition, branding and visual systems.
- Transitioned from visual identity into interaction & product design.
Craft & competencies.
Design
01Strategy
02Tools
03Trilingual.
Designing across three languages, two scripts and right-to-left layouts. Localisation isn't an afterthought.